About us

Launched in June 2017, the world’s first smart-street combines visionary technology in a previously a underutilised space just off Oxford Street. Transforming Bird St into a unique public space in the heart of London’s West End to unwind, relax and enjoy innovative technology.

Bird Street is an outdoor space ideal for those looking for a place to rest in between shopping and working.


The transformation of Bird Street has been spearheaded by New West End Company and Transport for London fulfilling their collective vision to transform a previously overlooked outdoor space into a blueprint for retail destinations of the future in the West End. The concept for this pioneering retail scheme which is set to transform the area was a collaboration between Harry Dobbs Design and New West End Company. Bird Street is a pilot scheme for future place-making concepts in the West End, London and globally.